Dynamic, multi-faceted designer/leader with a comprehensive background in public relations, advertising, and department operations management, with a strong focus on optimizing productivity and profitability while controlling costs. Highly versatile: quickly masters new roles, responsibilities, technologies, and environments. Reputation for integrity, dedication, and work ethic. Areas of expertise include:

CORE COMPETENCIES

Leadership • Design Direction • Department Supervision • Trend Development
Presentations
Graphic Design • Art Direction • Production Team Supervision
Relationship Building • Social Media
National & International Campaigns
Brand Positioning & Identity • Photo Shoots & Marketing Videos

ACHIEVEMENT HIGHLIGHTS

  • Played a key role in overseeing all aspects of day-to-day Marketing & Product teams that partnered with Hewlett Packard to launch the Zeo! inkjet label printer.
  • Led the design and branding of key marketing materials, and supervised photo shoots for the Comet PSG/EEG Recording and Review systems.
  • Co-produced and directed award-winning sales & marketing video for one of Astro-Med’s products, which was shot on location in California, Utah, Delaware, and Rhode Island.
  • Earned key distinctions, including Graphic Design USA: Inhouse Design Award, Harvey Communication Measurement Award, Aegis Award, and Telly Award.
  • Key clients and partners included Boeing, Clark University, Hewlett-Packard, Honeywell, Siemens, Whole Foods, and Windsor Vineyards.

PROFESSIONAL EXPERIENCE

Astro-Med, Inc.
A publicly traded B2B company that designs, manufactures, and sells products that are employed in a wide range of industrial, scientific, and medical applications.

Corporate Art Director (2007-Present)
Maintain full accountability for leading a diverse team in Marketing & Product Development to launch successful products in a diverse range of industries. Apply strategic planning, prioritization, and project management skills toward consistently achieving critical deadlines while maintaining high quality standards. Led a cross-functional team in managing photo shoots & video shoots, editing photos & videos, and developing social media campaigns.

  • Collaborated with partners, clients and brand group managers in developing and executing the design of packaging for products & consumables, graphics & themes for software, and names, logos, and appearance of new products.
  • Created and executed a broad range of various campaigns through such outlets as digital (PDFs, PPTs, & Email), print (advertisements, brochures, direct mail, flyers, trade show graphics), video (promotional & tutorial), web (web sites & banner ads), and social (Twitter, Facebook, & YouTube).

Senior Designer (2001-2007)
Graphic Designer (1997-2001)

Strategically planned and coordinated projects to ensure on-time, budget-compliant completion while maintaining high quality standards. Created and implemented complex and innovative corporate and brand groups’ print, video, and web communications.

Selected Highlights:

  • Enhanced branding and reputation by designing and executing new websites for brand groups, and a new corporate site aimed at attracting investors.
  • Spearheaded all aspects of day-to-day branding and marketing materials, as well as supervised photo shoots for the Comet PSG/EEG Recording and Review systems.
  • Played a key role as a co-producer and director for award-winning sales & marketing video for one of Astro-Med’s products. Shot on location in California, Utah, Delaware, and Rhode Island.

Career Note: Additional experience as a Freelance Graphic Designer and Graphic Designer for Fitzgerald & Company (a national Advertising, Marketing, and Public Relations firm) and Clark University.

 


 

EDUCATION

Graduate Certificate in Advertising Design
Rhode Island School of Design

Bachelor of Arts in Studio Art, Graphic Design
Clark University

TECHNICAL SKILLS

Adobe CS4 Premium, Final Cut Pro, Microsoft Word and Excel, and Quark

AWARDS

Graphic Design USA: American Inhouse Design Award
Harvey Communication Measurement Award
Aegis Award
Telly Award

AFFILIATIONS

Ad Club of Greater Boston
AIGA - American Institute of Graphic Arts
Friends of Dana-Farber Cancer Institute
NEDMA – New England Direct Marketing Association

COMMUNITY SERVICE

Mentor for Rhode Island high school students seeking a career in Graphic Design
Volunteer design services and advice for non-profit organizations
Volunteer for Clark University’s Alumni and Parent Admissions Program